A fleet of custom box trucks I designed for Motive as part of a national grassroots campaign to introduce the country to Mtn Dew Kickstart, the latest in the Dew product lineup. Dubbed internally as "The Hype Machines", the trucks are decked out with an automatic side door that rolls up to reveal five coolers stocked with product and a thumping sound system with three flat screens rolling footage shot for the campaign.
Three years running...wha, wha, what?
2015 – It All Starts With a Kick: The Kickstart trucks hit the road for a third national tour hitting locations across the country from January through April.
2014 – Kickstart Your Night: The summer 2014 "Kickstart Your Night" tour distributed more than 1.1 million samples with nearly two million brand impressions at the midpoint of the campaign.
2013 – Kickstart Your Day: The launch campaign focused on the "Kickstart Your Day" brand message with four trucks touring the country hitting college campuses, music venues and festivals distributing millions of full-size product samples.
Role: Concept / Art Direction / Design
Creative Collaborators: Matt Statman, Spencer Trierweiler, Jake Pickle, Andrew Geppelt