Nike unveiled its new team gear for the 2010 World Cup by throwing an invite-only party in Chicago and re-opening the secret Noel State Bank vault. To trigger interest, a select group of guests were sent an invitation with a secret four-digit code. Guests were directed to a site to unlock information about the evening. Upon arrival at the exclusive party, they were escorted into the vault to unlock their private safe deposit boxes. Inside, the guests found custom Nike gear.
Role: Art Direction
Creative Collaborators: Geoff Allen